north houston computer business solutions, IT outsourcing, website design and search engine optimization

Search Engine Optimization What is SEO and how does it effect my web site?

There are two ways to advertise on the internet. Since you have a website created you need to promote your site in order for your online advertisement to work. One way is through pay- per- clicks. Now how does pay-per-click work? Pay-per-click is used on the major search engines and can be viewed either at the top of your search or on the side navigational bars. The paid-per-click ads show up before most listings but become very pricey as well. The ad showing up depends on how much money " keyword" is going for. An example would be, the word 'houston real estate." As a customer using pay-per-click, you will have to bid on this keyword, sometimes $5.00 per click, and you can see it gets very pricey. Read below to void the pay-per-click road.

Search Engine Optimization

If your currently have a website that is not receiving hits or visits, it's from not promoting your site either physically or via the web. One of the most effective ways to promote your business via the web is through optimizing your website.

When a site is optimized correctly, the website will start to show up higher in the rankings on the major search engines. This in return will increase your hits and visits on your website.

How much is optimization? It all depends on the layout of you site and how many pages. Another factor is, what target are your trying to hit? Are you going for a local target or global target? Example: "houston real estate" or "real estate." The word " real estate" will return allot more websites than a local target.